The author of Brand the Way You Think Presents…
Storymarketing Goldmine
A course on turning random stories into repeat sales – even if you’re not sure how to find or tell them yet.
You’re here because you want to naturally build desire & demand for your offers without overtly selling or writing yawn-inducing “value” content.
StoryMarketing Goldmine will help you do exactly that.
It’s not just a fancy-shmancy term. It’s a powerful skill that helps you communicate in ways that demonstrate your competitive edge and make the right people eager to work with you.
Fact Check: You’re phenomenally good at what you do, and tbh, your clients are a little obsessed with you.
Yet, despite all your years in business, you still can’t stand the way marketing is done in the internet streets.
You’d rather build real, meaningful connections with people who truly need what you offer, instead of doing something that feels exaggerated or inauthentic just to ‘grab attention.’
The pressure to be interesting, unique, or loud feels overwhelming (whatever happened to just being YOU?).
You keep postponing communication with your audience – whether on social media or via email – feeling like there’s so much noise to compete with.
You’re that quiet authority not many know about because marketing your brand the traditional way feels hard and simply obnoxious.
As a result, you're not as visible or prolific as you'd like to be, which means you're not deeply connecting and building trust with your audience, nor are you seeing enough bullseye clients reach out to work with you.
It’s not about “writing content”. You’re a masterpiece in the making who’s building a body of work.
What if I told you there’s a SIMPLE system that shows you how to deepen connection with your audience, create genuine interest, and captivate people to buy from you by writing compelling stories? No more wasting hours on marketing that doesn’t feel natural to you.
Would you be like, “Gimme that, stat”?
At your service 💁🏻♀️ No fill-in-the-blank captions or overused templates required!
Storytelling is often the most overlooked opportunity in marketing for many business owners.
It’s one of the most powerful tools to develop a brand presence that differentiates you from the rest, be radically self-expressed and build white hot demand for your work.
I mean think about it! No two people can have the same story. We all have our own unique experiences, just like our fingerprints. And trust me – no matter how trivial or random you think your story is, it’s got the power to trigger emotions, fire up neurons, and stick.
The reason?
We human beings are wired for stories. Who doesn’t remember the timeless magic of Cinderella or the slow-and-steady wisdom of The Tortoise and the Hare? We all do.
Why?
Because those stories speak directly to our emotions, values, and experiences. There’s a reason we remember these stories long after we’ve heard them.
They resonate with who we are at our core – they become a part of us. And that’s the kind of vibe you want to create with your marketing.
When you’re able to create Connection, Relevance & Memorability, your bullseye clients can’t help but reach out to work with you.
And that’s exactly what strategic storytelling helps you create. Yet… you’re probably not leveraging it to your advantage. Which, honestly, is such a shame – especially considering how you want your marketing to feel like an extension of who you are.
THAT CHANGES TODAY.
By the end of this self-guided course, you’ll go from feeling…
Unsure about where to find stories and how to connect them with what you sell.
Confused about how to communicate your main message without diluting it with too many details.
Worried about infrequent or unqualified clients who don’t see the potency of your work.
To feeling...
Equipped to turn random stories into content that solidifies your authority and builds a genuine connection with your best-fit people.
Confident in crafting story posts and emails that naturally segue into sales, making readers desire what you’ve got.
Assured that your marketing communication is building demand for your offers without relying on aggressive sales tactics.
Heads Up: Even if you feel like everything’s already been said and you don’t have anything new to add to the conversation, just wait and see! You might find yourself so inspired that you end up writing dozens of posts and emails in one sitting.
Seriously! This course might just make you fall in love with marketing and how you show up online. That’s because StoryMarketing is all about strategic truth-telling, not distorting reality into templated clichés.
Unlike most content writing courses, I won’t be telling you what to write, formats to follow or swipe-n-deploy templates that say adios to your creative expression…
Instead, I’ll show you how to…
Build an intentional brand presence through simple but strategic storytelling that’s 100% unique to YOU (no one can replicate your stories).
Elevate your expert positioning in the most natural, unforced way without relying on technical “expert” or “sales” posts.
Share polarizing opinions from a place of wisdom and strength instead of watering down your message out of fear of backlash.
Use your wisdom, experiences, and life lessons to create desire for your hottest offers, leading people to work with you without any need for convincing.
Here’s the lowdown on what’s waiting for you when you sign up…
Stage 1: Story Mapping
Find + organise your stories so you have endless inspiration and never run out of ideas for what to post or email again.
Including:
- 47 story mapping prompts that will help you position yourself as a category of one and sell with ease.
- My top 3 story-finding techniques, including The Alphabet Method, designed to spark endless ideas and get your creative juices flowing.
- My proprietary Story Storage System, so you can organize your stories before you even have a chance to forget them.
Stage 2: The Storymarketing Matrix
Master the four storymarketing quadrants to connect more deeply with your audience and lead them closer to the sale.
Including:
- My StoryMarketing Matrix Template (Trello Board) so you can effortlessly map out your email + social media content strategy.
- Plenty of real-life StoryMarketing examples to show you exactly how to apply them in your business.
- Springboard questions for each quadrant, making it easy to create stories that pull people in and move them towards the full-body YES.
Stage 3: Write To Delight
Understand how to make writing for your business faster + more fun for you, and more concise + compelling for your audience.
Including:
- The Delightful Writing Workflow I personally use to craft high-impact stories without the overwhelm, the overthinking, or the sudden urge to reorganize your wardrobe instead.
- The Core StoryMarketing Framework to ensure your stories don’t just engage but actually convert.
- My Personal Writing Toolbox of 21+ writing tools, featuring my go-to techniques for crafting magnetic hooks, sharpening your copy, and making your words unmistakably YOU.
Buy it once and get lifetime access to the full course material, including 3 power-packed modules, plus a wealth of story mapping prompts, StoryMarketing examples, and my personal writing toolbox to make your writing process a breeze.
Your Investment
Just ONE payment of $1000 or 3 Payments of $350
Click the button below to sign up, and you’ll get access to the entire course right away.
The goal isn’t to go viral or rack up likes, comments, and shares. Vanity metrics won’t pay your bills.
The goal is to build a marketing ecosystem that actually aligns with your values (no need to sell your soul to the algorithm gods or sound like yet another AI-generated clone).
When done right, StoryMarketing shifts the way you translate your wisdom into words. It helps you build desire and demand simply by showing people how you think and making them realize they need that kind of thinking in their life.
Because the truth is, your perspective is the goldmine. Your experiences and the way you see the world? That’s the real currency. When you weave them into stories, they don’t just capture attention, they create trust so deep that price objections, analysis paralysis, and all the surrounding noise become irrelevant.
And no, you don’t need to be an influencer to have people pay attention to your stories.
Your story itself is the influence people are looking for.
But Who Are You?
Hi! I’m Suzi Gray – a business + marketing mentor for seasoned service providers who want to claim their online stage and grow their business in a simple, spacious, and sustainable way.
But that’s not how my career began. I didn’t wake up one day and decided to be a StoryMarketing Maven. In fact, the career I had chosen for myself couldn’t have been further from creativity.
My whole life was driven towards achievement and “getting a good job.” I was smart, so I was encouraged into professional services. Because what else would a high-achieving, responsible adult do?
Pursue joy? Please.
So, I became a lawyer. A very serious and very important lawyer.
And honestly? It was an anticlimax.
After years of hard work and grinding towards this prestigious goal, I finally had it… only to realize I had the enthusiasm of a soggy piece of toast about it.
And then the day came that changed the entire trajectory of my life.
The day I won my biggest case I resigned.
I had done everything I was supposed to do. I had achieved exactly what I had set out to achieve. And yet, standing there in victory, all I felt was a deep, unwavering clarity… I don’t want this life.
So, I left.
Using nothing but my way with words, I managed to talk my way into a copywriting job at an advertising agency in Cardiff despite having no experience and there being no role available.
The work was dynamic, engaging, and rooted in creative expression – something I had always been drawn to.
But as time went on, I realized my role was more account management than copy, and that wasn’t enough for me. I didn’t just want to coordinate projects; I wanted my words to do the work.
To communicate my wisdom, my perspective, my truth.
To shape narratives, spark ideas, and move people.
I wanted to wield the power of storytelling – not just as a skill but as a channel for transparent communication, connection, and impact.
So, I took matters into my own hands, and with consent, I took over a couple of the agency’s writing clients (ensuring I had an income) and off I went into entrepreneurship.
And then the plane crash happened.
On 17th of July 2014, I got a phone call from my mother.
“A plane has been shot down in Ukraine, and we think Andrew, Es, and the boys were on it.”
Andrew and Estella were my aunt and uncle. Jasper and Friso were my cousins. They were only 14 and 12.
Four coffins. Lined up in a row. I remember standing in a dress the colour of darkness thinking: Coffins are made for bodies. Not “human remains”.
But remains were all we had.
Nothing was ever the same after that.
This was the moment I promised myself I wouldn’t hold back from living like I mean it. It could have been me on that plane. It could be any of us.
So why do we keep letting fear call the shots?
Why do we hesitate to truly express ourselves?
Why do we shrink ourselves when we’re here – alive, breathing, capable of so much more?
On my 27th birthday, I quit my job and started my company.
Entrepreneurship became my way of answering those questions.
Of seeing what I was truly capable of.
Of building something that was mine, on my terms.
A business that isn’t just about making a living but about making sure I never lived a life half-spoken.
10 years, 150+ clients, and a true taste of that oh-so-coveted freedom later, I can confidently say it was the best decision I ever made.
I built much of my business on telling stories and communicating in unique ways. That’s what drew people to me. That’s what built my authority. And that’s exactly what led to client results like:
- £350,000 launch just during the early-bird phase
- 10,000% ROI within a few weeks (yes, really, and still climbing)
- Booking out 1:1 services so they have to become waitlisted
- Winning dream clients that have been on their vision board for YEARS
- Tripled revenue for clients just by using my StoryMarketing Matrix