I’ve never been one to worry about having an immaculate appearance, but running a business from home for the last 3.5 years has resulted in all self-maintenance flying out the window.
Okay, not all. I DO shower. But I wait until my eyebrows reach “fuzzy caterpillar” status and my hair gets so long and light (ahem, grey) to go get myself fixed up.
That day was yesterday.
I decided to get a fringe cut in (“bangs” for my American friends) because I was feeling wild and thought I might as well get my money’s worth, and as I watched my hairdresser take great care over this it reminded me of a really stupid thing I did as a kid.
My mum used to tell me I had a long face (lol thx mum) so I had a fringe for most of my childhood years… until I decided I didn’t want one anymore.
Naturally, I waited for it to grow out.
HAHAHAHA. No.
I grabbed a pair of scissors and cut the whole thing off at the root.
^^^ Do not try this at home.
To make matters worse, as the hair started to grow back, it did so UPWARDS, which earned me the delightful nickname Toothbrush because it literally looked like I had bristles stuck to my forehead.
Not my best look, but possibly not my worst.
My attempt to shortcut my way to a result actually made it take twice as long to get there. (And I looked like a noob in the process.)
As Beverly Sills wisely said: There are no shortcuts to any place worth going.
You want a brand you feel completely at home in and that you don’t have to “do over” every few months.
A brand that captivates more potential clients and then converts them into paying clients.
A brand that’s expansive enough to evolve and scale with ease.
But building a captivating brand means going deep and cracking yourself open. That doesn’t happen overnight. Trying to shortcut your way there won’t work.
So don’t worry about the people on social media saying you HAVE to move fast to be successful if fast doesn’t feel right for you.
It’s more important to do it right than to do it rushed.
Like nailing the strategy that will make your business feel less like a prison and more like a sanctuary, outlining the brand story that no one else can tell but all the right people can resonate with, or developing that essential creative twist every single distinctive brand has.
It’s not a shortcut, but it could help you get where you want to go a LOT faster.
You can also admire my new fringe.
Love, Toothbrush
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