Personal name or brand name?

Personal name or brand name?

I was 10 years old and strutting towards the school gates in my scarlet sweater and oversized rucksack when my friend asked me whether I knew that my surname was also a “rude word”. I did not know. But since that day, I’ve been reluctant to say my surname out loud. If...
Become ridiculously captivating with this one word

Become ridiculously captivating with this one word

How many times have you taken on a client and instantly regretted it? Those are usually the projects that stretch out waaaay longer than anticipated, or that feel like a special kind of hell to deliver, and that drown us in resentment. We ask ourselves why we did it....
The £8,750 ball of yarn

The £8,750 ball of yarn

Would you spend £8,750 on a ball of yarn? No? Not even if it was designed by New York artisans and made from sterling silver? I wouldn’t either. That money could stretch to at least 8 holidays featuring more sun, sand, and steak than currently feature in my life. Does...
Why your best-fit clients aren’t hiring you

Why your best-fit clients aren’t hiring you

Have you ever wondered why you’re not getting more errmmaagaahhhddd-more-please clients banging down your virtual door, money in metaphorical palms, begging to work with you, the whole you, and nobody but you? It’s probably for one of these 4 reasons… 1. You...
Getting heard in a noisy world

Getting heard in a noisy world

I’m perched in my favourite marina-side cafe having wolfed down the best smashed avocado, poached eggs, and bacon lunch in the history of food and I’m here to write to you about getting noticed in a noisy world. Because it’s really effing noisy, isn’t it?   Studies...
Two-word brand value trick

Two-word brand value trick

I think we can both agree that roses are all sorts of different colours, violets are actually violet, and a brand without diamond-standard clarity feels like a brain tornado. The thing about brain tornadoes is they whisk up all sorts of self-doubts we don’t like and...

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