The Library

Two-word brand value trick

I think we can both agree that roses are all sorts of different colours, violets are actually violet, and a brand without diamond-standard clarity feels like a brain tornado. The thing about brain tornadoes is they whisk up all sorts of self-doubts we don’t like and...

Obsession

I’ve been wearing the same camel-coloured jumper for six days in a row. Not because I don’t know how to do laundry, but because I’m actually in love with its irresistibly soft and snuggly embrace. A perfect antidote to this British monsoon. If I hear a song that has...

Simplification is a strategy

I'm writing to you from an eye-poppingly gorgeous converted barn in the middle of nowhere, surrounded by horses, sheep, and... peacocks, of all things. Think exposed brick walls, a roaring log fire, old wooden beams, soft ice-white bedsheets, and a roll top bath,...

Confessions of a Hermit

I’ve never been one to worry about having an immaculate appearance, but running a business from home for the last 3.5 years has resulted in all self-maintenance flying out the window. Okay, not all. I DO shower. But I wait until my eyebrows reach "fuzzy caterpillar"...

Stop creating new offerings

FOR THE LOVE OF BOX-BAKED CAMEMBERT WITH CHUTNEY AND RUSTIC BREAD, STOP CREATING NEW SERVICES OR PROGRAMS. Why the capital letters? Well, I see so many entrepreneurs in this online space pumping out new offering after new offering, and it makes me all 🤔🤔🤔 Is it...

Experience Over Result

I’ve never dropped $5000 so quick. As soon as I saw the email, I scrambled out of bed, bounded downstairs to find my debit card, and sent the payment. (At least, I did after my bank called to check a Nigerian prince wasn’t doing something fraudulent with my account.)...

The biggest reason why people buy

The professional woman doesn't buy an online course about starting her own business because she wants to work from home. It's because she's desperate to leave her soul-slaying cubicle job. The hustling entrepreneur doesn't hire a virtual assistant because she wants...

Unmute Your Message In Under 30 Minutes

A simple recipe to clarify your core brand message, turn the volume UP, and captivate your best-fit clients with conviction

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