Underground

Underground

There’s not much to like about the London Underground. It’s stuffy, gloomy, and there are humans everywhere (along with a few mice, but they’re cute). If you’re lucky enough to get a seat, you know around forty million butts have imprinted themselves there before you,...
Personal name or brand name?

Personal name or brand name?

I was 10 years old and strutting towards the school gates in my scarlet sweater and oversized rucksack when my friend asked me whether I knew that my surname was also a “rude word”. I did not know. But since that day, I’ve been reluctant to say my surname out loud. If...
Become ridiculously captivating with this one word

Become ridiculously captivating with this one word

How many times have you taken on a client and instantly regretted it? Those are usually the projects that stretch out waaaay longer than anticipated, or that feel like a special kind of hell to deliver, and that drown us in resentment. We ask ourselves why we did it....
The £8,750 ball of yarn

The £8,750 ball of yarn

Would you spend £8,750 on a ball of yarn? No? Not even if it was designed by New York artisans and made from sterling silver? I wouldn’t either. That money could stretch to at least 8 holidays featuring more sun, sand, and steak than currently feature in my life. Does...
Why your best-fit clients aren’t hiring you

Why your best-fit clients aren’t hiring you

Have you ever wondered why you’re not getting more errmmaagaahhhddd-more-please clients banging down your virtual door, money in metaphorical palms, begging to work with you, the whole you, and nobody but you? It’s probably for one of these 4 reasons… 1. You...

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