Getting heard in a noisy world

Getting heard in a noisy world

I’m perched in my favourite marina-side cafe having wolfed down the best smashed avocado, poached eggs, and bacon lunch in the history of food and I’m here to write to you about getting noticed in a noisy world. Because it’s really effing noisy, isn’t it?   Studies...
Two-word brand value trick

Two-word brand value trick

I think we can both agree that roses are all sorts of different colours, violets are actually violet, and a brand without diamond-standard clarity feels like a brain tornado. The thing about brain tornadoes is they whisk up all sorts of self-doubts we don’t like and...
Obsession

Obsession

I’ve been wearing the same camel-coloured jumper for six days in a row. Not because I don’t know how to do laundry, but because I’m actually in love with its irresistibly soft and snuggly embrace. A perfect antidote to this British monsoon. If I hear a song that has...
Simplification is a strategy

Simplification is a strategy

I’m writing to you from an eye-poppingly gorgeous converted barn in the middle of nowhere, surrounded by horses, sheep, and… peacocks, of all things. Think exposed brick walls, a roaring log fire, old wooden beams, soft ice-white bedsheets, and a roll top...

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