Become ridiculously captivating with this one word

Become ridiculously captivating with this one word

How many times have you taken on a client and instantly regretted it? Those are usually the projects that stretch out waaaay longer than anticipated, or that feel like a special kind of hell to deliver, and that drown us in resentment. We ask ourselves why we did it....
The £8,750 ball of yarn

The £8,750 ball of yarn

Would you spend £8,750 on a ball of yarn? No? Not even if it was designed by New York artisans and made from sterling silver? I wouldn’t either. That money could stretch to at least 8 holidays featuring more sun, sand, and steak than currently feature in my life. Does...
Why your best-fit clients aren’t hiring you

Why your best-fit clients aren’t hiring you

Have you ever wondered why you’re not getting more errmmaagaahhhddd-more-please clients banging down your virtual door, money in metaphorical palms, begging to work with you, the whole you, and nobody but you? It’s probably for one of these 4 reasons… 1. You...
Getting heard in a noisy world

Getting heard in a noisy world

I’m perched in my favourite marina-side cafe having wolfed down the best smashed avocado, poached eggs, and bacon lunch in the history of food and I’m here to write to you about getting noticed in a noisy world. Because it’s really effing noisy, isn’t it?   Studies...
Two-word brand value trick

Two-word brand value trick

I think we can both agree that roses are all sorts of different colours, violets are actually violet, and a brand without diamond-standard clarity feels like a brain tornado. The thing about brain tornadoes is they whisk up all sorts of self-doubts we don’t like and...
Obsession

Obsession

I’ve been wearing the same camel-coloured jumper for six days in a row. Not because I don’t know how to do laundry, but because I’m actually in love with its irresistibly soft and snuggly embrace. A perfect antidote to this British monsoon. If I hear a song that has...

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